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Screen Printing Process > Step
2 > Step
journey from idea to shirt is a detailed one. We start with the customers
idea (thats where you and your imagination come in) next we move
to the art department who takes your idea and starts shaping it into
the final design that can be put to screen and actually printed.
The following is e-mail we
received as instruction for art that needed to be created:
the quote. I am very interested in ordering from you. I tried to get
the artwork together, but it isn't working out. I would love to take
you up on your offer for some design help. What is the best way to
organize that? Who should I call?
I am basically looking to put a design together that relates to a
Whitewater Rafting Trip. My group is a bunch of 30 something year
olds going Rafting on the Black River in Watertown NY. A bright colorful
cartoon-like design of a paddle and water or raft and water is all
that I am looking for along with the date and location of the trip.
Let me know how we can work out the design side of this. "
And more details from the same customer:
"As I mentioned,
we're a group of adults going rafting on the Black, River in NY. We
came up with the idea that we would like somewhere on the T-shirt
which is that we are each Rocket Pilots. One of the rapids is called
the Rocket Ride so some kind of colorful cartoon picture (using colors
that will go well on a Navy Blue T-Shirt)a picture of a Rocket Pilot
navigating the Black River through its rapids. The names
of other rapids we will go down are:
Club House Turn
So little clip art representing each of the rapids would be cute too.
Somewhere on the
back we would want to see the words "Black River Rocket Pilot".
We also want to see stamped in smaller type "June 22, 2002 Watertown,
ON THE FRONT
On the pocket, a picture of a smaller version of the Rocket Pilot
or maybe just the face with the words underneath "Black River
Please keep in
mind that half of those on the trip are women and the other half men,
so it would be better to make the "pilot" a cartoon character
that both can relate to and not too macho or too feminine"
So It Begins...
From this point we contacted
the customer to secure the order and get a verbal idea of what the customers
expectations were. We then write the work order and the art instruction
next step is getting the art proofs ready!
that we have a really good idea of the way the art is supposed to
look we turn the art dept. loose on the project.
After getting some ideas together, Mike (one of the talented members
of our art staff) e-mailed the customer with some ideas
here to continue the screen printing journey!